Business Model You® Certified Practitioner Training Program: Online Edition

If you have been struck by the power and effectiveness of the Business Model You® method in your own life—and are thinking of using it to help colleagues or clients—consider becoming a Certified Practitioner.

In seven immersive online training sessions, you will master the methodology as taught by its founder, and learn to apply it in your own professional practice. What’s more, you will enjoy powerful feedback from like-minded colleagues working in a range of industries, giving you additional insights into how you can use the method both within organizations and as an independent professional.

Participants who complete the training are awarded Certified Business Model You® Practitioner certificates testifying to their expertise and commitment to the methodology.

  • Seven live, remote training sessions over seven weeks, every Monday (Africa/Americas/Europe timezones) or Tuesday (Asia-Pacific timezones), led directly by Business Model You author Dr. Timothy Clark, strictly limited to a maximum of 15 participants in each cohort
  • Live collaboration tools and breakout rooms enable close interaction with your peers and the facilitator
  • Hands-on practice of remote learning, coaching, and consulting methods within a small, intimate group
  • Rigorous between-session assignments and completion requirements

2022 Certified Practitioner Training Calendar

March 7—April 18, 2022

Americas/Europe/Africa Daytime Timezones Course
This training comprises seven live two-hour sessions every Monday from March 7 through April 18, 2022. The live session dates are March 7, 14, 21, 28, April 4, 11, and 18, 2022. Each session will run from 9:00 AM till 11:00 AM Pacific Time (Seattle/San Francisco time; see a time zone converter for local starting times).

March 8—April 19, 2022

Asia-Pacific Daytime Timezones Course
This training comprises seven live two-hour Asia-Pacific daytime sessions every Tuesday from March 8 through April 19, 2022. The live session dates are March 8, 15, 22, 29, April 5, 12, and 19, 2022. Each session will run from 05:00 till 07:00 UTC (see a time zone converter for local starting times).

2021 Training Calendar

September 13—October 7, 2021

Americas/Europe/Africa Daytime Timezones Course
9:00-11:00AM  Mondays and Thursdays San Francisco Time (see time zone converter, except for Monday only during Week 1)
September 13, 20, 23, 27, 30, and October 4 and 7, 2021  SOLD OUT

May 17—June 10, 2021

Americas/Europe/Africa Daytime Timezones Course
9:00-11:00AM  Mondays and Thursdays San Francisco Time (see time zone converter, except for Monday only during Week 1)
May 17, 24, 27, 31, and June 3, 7, and 10, 2021  SOLD OUT

January 11—February 4, 2021

Americas/Europe/Africa Daytime Timezones Course
UTC 16:00-18:00 Mondays and Thursdays (except for Monday only during Week 1)
January 11, 18, 21, 25, 28, and February 1 and 4, 2021  SOLD OUT

What Participants Say

Listen to participant commentary on the Certified Practitioner training, view actual training scenes, and see sample pages from the Facilitator Guide.

Sushma Panikker, Senior Learning & Development Manager at the 4,000+ employee Emaar Hospitality Group, talks about the Certified Practitioner training.

Business Model You creator Tim Clark explains the advantages of the online version of the Certified Practitioner training.

To learn more about benefits of the online version of the course say, read what participants say, or click on the bold-text questions that follow:



The course requires approximately ten hours of pre-work, plus 4-5 hours of preparation/submission between each subsequent live session. Material is not “delivered” during the live sessions; rather, we use a ”flipped classroom” model whereby participants self-study/prepare first, then focus on practicing new skills during the live sessions.


The training depends heavily on experience-sharing and peer coaching, so strong English-language conversation skills are essential. Prospective participants should also have at least 1) five years of progressively responsible full-time work experience, 2) experience supervising, leading, coaching, counseling, or consulting with others regarding work-related issues, and 3) enthusiasm for and basic familiarity with the Business Model You® methodology. This familiarity can be readily gained by reading the book and doing the course pre-work.

You do not have to be a highly experienced facilitator or charismatic speaker to successfully deliver services using the Business Model You® methodology. The basic workshop method is designed around peer and group work and is logically structured to provide a powerful, engaging experience for all learners. The Certified Practitioner training itself is an ideal forum for observing, emulating, and practicing good facilitation, training, and coaching techniques, particularly in an online format.

Please keep in mind that participation in the Certified Practitioner course requires a significant time commitment, including off-line assignments, and because the course is designed to maximize practice time for everyone by keeping the number of participants as a multiple of three, withdrawing from the course significantly impacts other participants. Therefore please double-check the course requirements and time commitments before registering, and review our privacy policy.


The training fee is currently U.S. $1,375.

Yes.

No. There are no recurring or annual fees, and no charge for certification other than the training itself. Any additional training or materials are offered on a pay-as-you-go basis. A listing in the Business Model You® Certified Practitioner directory costs U.S. $45 per year.

The online version of the training covers the same experiential training over seven two-hour live online (synchronous) sessions with the facilitator and all participants present. Three to five hours of homework is required between each live online session, so participants must be committed to a rigorous preparation schedule. In addition, participants must be committed to spending between six and 10 hours in pre-work before the live sessions begin. Please enroll only if you can commit at this level: the effectiveness of the training depends on colleagues preparing thoroughly so they can contribute to our collective learning in pre-assigned teams of three. Attendance at all sessions and completion and submission of all offline assignments is required to pass the course.

All Certified Practitioners receive an 82-page, full-color Facilitator Guide in PDF format. This guide contains a complete, 25-page scenario describing a full-day Business Model You® end-user workshop in detail, including all exercises, learning points, materials needed, suggested timings, and notes on delivery. In addition, all Certified Practitioners receive a complete set of digital slides used for end-user portions of the training. Together the Facilitator Guide and slides enable new Certified Practitioners to immediately deliver powerful and effective Business Model You® trainings anywhere from 90 minutes to a full day in length.

Yes. We maintain an online directory of Certified Practitioners searchable by geographic location, language spoken, and other variables. All Certified Practitioners are eligible to create listings in the directory. The fee is $45 per year.

Business Model You, LLC does not require that Certified Practitioners pay a percentage of revenues nor does it mediate practitioner engagements in any way, unless it is to recommend someone to a client with special functional or language expertise.  Please keep in mind that Business Model You® is not a franchise or a standalone business system. It is a toolkit for professionals who want to extend their competencies into workplace-related training, consulting, or coaching. Many users already have strong personal brands, though quite a few find the Certified Practitioner training very helpful for sharpening or focusing their professional identities.

All registrants will receive a prompt 100% refund if the training is canceled due to unavoidable external circumstance or at the instructor’s discretion. If you cancel at your discretion up to one month before the training, 50% of your training fee will be refunded. After that date we cannot refund fees for discretionary cancellations, but at any time you may designate someone else to attend the training in your place. Under no conditions will refunds be granted once you have been granted access to the proprietary materials in the Training Portal.

We do not offer financial aid or scholarships at this time.

Business Model Youth, LLC has developed a high school career curriculum which is based on the Business Model You® methodology. If you are a public or private school employee with two years of full-time teaching, facilitating, or administrative experience, undergoing the Business Model You® Certified Practitioner training automatically grants you Certified Practitioner status for Business Model Youth training.

Strengthen Your Teams with Expertly Designed & Facilitated Training in a Private Online Environment

Leaders recognize that organizational problems often result from teamwork problems. Yet most team interventions focus on trust-building, leadership training, or interpersonal skill-building. They ignore the foundation of an effective team: a clear model that clearly and visually depicts how the team works and what each team member’s role is.

What’s more, expensive individual interventions fail to provide opportunities for teams to actually practice—together as a team—helpful new team behaviors.

That’s why we created a secure, private training portal—where team members can master business or service modeling basics through self-study, then meet online in real time to re-craft and harmonize their team models—all under the guidance of expert facilitators.

Once registered in the private portal, team members quickly self-study to learn modeling basics and acquire a common vocabulary that dramatically improves interactions with colleagues.

Next, team members and leaders meet in real time, where an expert facilitator helps them redefine and harmonize their team models. The facilitated virtual environment dramatically reduces the influence of politics and personalities, while gently requiring team members to define team operations—and assume responsibility for team success.

This powerful method has proven effective in settings as diverse as financial services, healthcare, and information technology. Custom and semi-customized engagements, designed and facilitated directly by the authors of Business Models for Teams and Business Model You, are now available in a powerful combination of self-study and live online sessions.

Read what participants say about Business Models for Teams training, or take a quick, behind-the-scenes video tour:

Consider a fresh, modern approach to organizational change—one that inspires everyone. Visit the contact page to learn more.