Business Model You® Certified Practitioner Training Program

If you have been struck by the power and effectiveness of the Business Model You® method in your own life—and are thinking of using it to help colleagues or clients—consider becoming a Certified Practitioner.

In seven immersive online training sessions, you will master the methodology as taught by its founder, and learn to apply it in your own professional practice. What’s more, you will enjoy powerful feedback from like-minded colleagues working in a range of industries, giving you additional insights into how you can use the method both within organizations and as an independent professional.

Participants who complete the training are awarded Certified Business Model You® Practitioner certificates testifying to their expertise and commitment to the methodology.

  • Seven live, remote training sessions over seven weeks, led directly by Business Model You author Dr. Timothy Clark, strictly limited to a maximum of 18 participants in each cohort
  • Live collaboration tools and breakout rooms enable close interaction with your peers and the facilitator
  • Hands-on practice of remote learning, coaching, and consulting methods within a small, intimate group
  • Rigorous between-session assignments and completion requirements

2024 Certified Practitioner Trainings

In 2024 the Certified Practitioner training continues to be run online and is now offered exclusively on a closed-enrollment basis. This means that a single payer, whether a professional association, corporation, university, or other organization sponsors a minimum number of training seats. Minimum enrollment is nine and the maximum is 18 participants. The minimum training fee is U.S. $1,375 per participant, which the payer can apportion/subsidize for each participant as it chooses. 

When extra seats are available beyond the sponsored seats, we make those available to interested individuals. Please use the contact form to express interest and join a waiting list.

If the closed enrollment approach fits with a group of your own colleagues, please let us know.

What Participants Say

Listen to participant commentary on the Certified Practitioner training, view actual training scenes, and see sample pages from the Facilitator Guide.

Sushma Panikker, Senior Learning & Development Manager at the 4,000+ employee Emaar Hospitality Group, talks about the Certified Practitioner training.

Business Model You creator Tim Clark explains the advantages of the online version of the Certified Practitioner training.

To learn more about benefits of the online version of the course say, read what participants say, or click on the bold-text questions that follow:

The course requires approximately ten hours of pre-work before training begins, followed by four to five hours of preparation/submissions for each subsequent live session. Material is not “delivered” during the live sessions; rather, we use a ”flipped classroom” model whereby participants self-study/prepare first, then focus on practicing new skills during the live sessions.

The training depends heavily on experience-sharing and peer coaching, so strong English-language conversation skills are essential. Prospective participants should also have at least 1) five years of progressively responsible full-time work experience, 2) experience supervising, leading, coaching, counseling, or consulting with others regarding work-related issues, and 3) enthusiasm for and basic familiarity with the Business Model You® methodology. This familiarity can be readily gained by reading the book and doing the course pre-work.

You do not have to be a highly experienced facilitator or charismatic speaker to successfully deliver services using the Business Model You® methodology. The basic workshop method is designed around peer and group work and is logically structured to provide a powerful, engaging experience for all learners. The Certified Practitioner training itself is an ideal forum for observing, emulating, and practicing good facilitation, training, and coaching techniques, particularly in an online format.

Please keep in mind that participation in the Certified Practitioner course requires a significant time commitment, including off-line assignments. Because the course is designed to maximize practice time for everyone by keeping the number of participants as a multiple of three, withdrawing from the course significantly impacts other participants. Therefore please double-check the course requirements and time commitments before registering, review our privacy policy, and understand that training fees are nonrefundable once access has been granted to proprietary materials in the Training Portal.

The training fee is currently U.S. $1,375 per person.


No. There are no recurring or annual fees, and no charge for certification other than the training itself. Any additional training or materials are offered on a pay-as-you-go basis. A listing in the Business Model You® Certified Practitioner directory costs U.S. $45 per year.

All Certified Practitioners receive an 82-page, full-color Facilitator Guide in PDF format. This guide contains a complete, 25-page scenario describing a full-day Business Model You® end-user workshop in detail, including all exercises, learning points, materials needed, suggested timings, and notes on delivery. In addition, all Certified Practitioners receive a complete set of digital slides used for end-user portions of the training. Together the Facilitator Guide and slides enable new Certified Practitioners to immediately deliver powerful and effective Business Model You® trainings anywhere from 90 minutes to a full day in length.

The online version of the training covers the same material as the traditional in-person version, but in seven two-hour live online (synchronous) sessions with the facilitator and all participants present. Four to five hours of homework is required between each live online session, so participants must be committed to a rigorous preparation schedule. In addition, participants must be committed to spending between six and ten hours in pre-work before the live sessions begin. Please enroll only if you can commit at this level: the effectiveness of the training depends on colleagues preparing thoroughly so they can contribute to our collective learning in pre-assigned teams of three. Attendance at all sessions and completion and submission of all offline assignments is required to pass the course.

Yes. We maintain an online directory of Certified Practitioners searchable by geographic location, language spoken, and other variables. All Certified Practitioners are eligible to create listings in the directory. The fee is $45 per year.

Business Model You, LLC does not require that Certified Practitioners pay a percentage of revenues nor does it mediate practitioner engagements in any way, unless it is to recommend someone to a client with special functional or language expertise.  Please keep in mind that Business Model You® is not a franchise or a standalone business system. It is a toolkit for professionals who want to extend their competencies into workplace-related training, consulting, or coaching. Many users already have strong personal brands, though quite a few find the Certified Practitioner training very helpful for sharpening or focusing their professional identities.

All registrants will receive a prompt 100% refund if the training is canceled due to unavoidable external circumstance or at the instructor’s discretion. Under no conditions will refunds be issued once access to the proprietary materials in the Training Portal has been granted.

We do not offer financial aid or scholarships at this time.

Strengthen Your Teams with Expertly Designed & Facilitated Training in a Private Online Environment

Leaders recognize that organizational problems often result from teamwork problems. Yet most team interventions focus on trust-building, leadership training, or interpersonal skill-building. They ignore the foundation of an effective team: a clear model that clearly and visually depicts how the team works and what each team member’s role is.

What’s more, expensive individual interventions fail to provide opportunities for teams to actually practice—together as a team—helpful new team behaviors.

That’s why we created a secure, private training portal—where team members can master business or service modeling basics through self-study, then meet online in real time to re-craft and harmonize their team models—all under the guidance of expert facilitators.

Once registered in the private portal, team members quickly self-study to learn modeling basics and acquire a common vocabulary that dramatically improves interactions with colleagues.

Next, team members and leaders meet in real time, where an expert facilitator helps them redefine and harmonize their team models. The facilitated virtual environment dramatically reduces the influence of politics and personalities, while gently requiring team members to define team operations—and assume responsibility for team success.

This powerful method has proven effective in settings as diverse as financial services, healthcare, and information technology. Custom and semi-customized engagements, designed and facilitated directly by the authors of Business Models for Teams and Business Model You, are now available in a powerful combination of self-study and live online sessions.

Read what participants say about Business Models for Teams training, or take a quick, behind-the-scenes video tour:

Consider a fresh, modern approach to organizational change—one that inspires everyone. Visit the contact page to learn more.