Certified Practitioner Course Syllabus

The Certified Practitioner course uses a ”flipped classroom” model whereby participants self-study/prepare first, then focus on practicing new skills during the live sessions. Therefore it is essential that you complete all pre-work and prepare any required assignments BEFORE a Live Session. The assignment number indicates for which Live Session that assignment is essential. For example, “Assignment 2a” must be completed BEFORE participating in Live Session 2.

Be sure to finish the entire Welcome & Orientation section BEFORE participating in Live Session 0. Otherwise, you may find yourself slowing down your colleagues and struggling to benefit from the group exercises.

Here is the complete course syllabus with all modules and assignments:

Welcome & Orientation Prework (prior to all Live Sessions)
This is essential pre-work that must be completed before any of the live training sessions. In addition to background material on the Business Model Canvas, it provides useful overviews and tutorials on how to use Zoom and Jamboard, two tools required to participate successfully in the course (Assignment 0 contains video tutorials on how to use ScreenCast-o-Matic).

  • Instructions for Using the Learning Management System (LMS) & Training Syllabus
  • Tools Needed for the Online Training Environment
  • Orientation
  • Modeling Pre-Work
  • The Business Model Canvas: Five-Minute Video Overview
  • Customer Segments: Five-Minute Video Overview
  • Value Proposition: Five-Minute Video Overview
  • Customer Relationships: Five-Minute Video Overview
  • Channels: Five-Minute Video Overview
  • Key Activities: Five-Minute Video Overview
  • Key Resources: Five-Minute Video Overview
  • Key Partners: Five-Minute Video Overview
  • Revenues: Five-Minute Video Overview
  • Costs: Five-Minute Video Overview
  • Rules for Using the Business Model Canvas: Five-Minute Video Overview
  • Business Model Canvas Best Practices: Five-Minute Video Overview
  • How to Use Zoom
  • How to “Share Screen” in Zoom
  • How to Use Jamboard Tutorial
  • Assignment 0 to be completed before Session 0: Post a brief and informal self-introduction video on your profile. This assignment includes a tutorial on how to use the ScreenCast-o-Matic video production and hosting platform)

Live Session 0. Tools Practice
In this session we will get acquainted with colleagues and practice using the required tools, including the LMS, Zoom breakouts, and Jamboard, our platform for creating and sharing models online. Remember: this is a tools practice session, not a “try using the tools for the first time” session! Be sure to create a free Google account and practice using Jamboard to make and duplicate models based on the Canvas (there’s a complete video tutorial on how to use Jamboard in the Prework section described above).

Live Session 1. Introduction to Enterprise and Personal Models
This is background needed to prepare for the interaction and teamwork required in Live Session 1, where we will practice diagramming both enterprise and personal models.

  • Three Critical Business Model Lessons
  • Guided Tour of the Enterprise Canvas
  • Enterprises, Systems, and Teams
  • Guided Tour of the Personal Canvas

AFTER participating in Live Session 1, complete Assignments 2a, 2b, 2c, and 2d BEFORE participating in Live Session 2.

  • Assignment 2a: View the Service Model Video
  • Assignment 2b: Learn Basic Canvas Techniques
  • Assignment 2c: Post a Video of You Presenting Your “As-is” Personal Model
  • Assignment 2d:  Learn How to Present Your “As-is” Model in Jamboard

Live Session 2. Draw and Reflect Phases
Drawing and identifying “hotspots” in personal models. Be sure to complete Assignments 2a, 2b, 2c, and 2d above BEFORE participating in Live Session 2. AFTER participating in Live Session 2, complete Assignments 3a, 3b, 3c, and 3d below BEFORE participating in Live Session 3.

  • Simplify Your Model
  • Assignment 3a: Review Colleague Self-Introduction Videos
  • Assignment 3b: Write a Note to a Colleague
  • Assignment 3c: Create a New “80/20 To Be” Model, Post a Screencast of You Presenting It

Session 3. Revise and Act (Test) Phases
Revising and preparing to test personal models. Be sure to complete Assignments 3a, 3b, and 3c above BEFORE participating in Live Session 3. AFTER participating in Live Session 3, complete Assignments 4a, 4b, and 4c below BEFORE participating in Live Session 4.

  • Purpose and Passion
  • Assignment 4a: Define Your Ideal Customer
  • Assignment 4b: Post a Screencast Showing How You Plan to Serve Your Ideal Customer
  • Assignment 4c: Submit a Mid-Term Course Evaluation

Live Session 4. Using Personal Models to Coach and Consult
Practice serving as client, coach, and observer. Discuss and the Engagement Design project. Be sure to complete Assignments 4a, 4b, and 4c above, and watch the Canvas Coaching Case Study video below BEFORE participating in Live Session 4. AFTER participating in Live Session 4, complete Assignment 5a BEFORE participating in Live Session 5.

  • Canvas Coaching Case Study
  • Longer-Term Coaching with Personal Models
  • Stages of a Coaching Engagement: A Case Study
  • The Three Career Questions Coaching Method: An Introduction
  • How I Run Workshops
  • Assignment 5a: Write Positioning Statement, Post Screencast About Using Method Based on Your Statement

Live Session 5. Test Your Positioning Statement
Prepare to share and get feedback on your Positioning Statement. Be sure to complete Assignment 5a above BEFORE participating in Live Session 5. Complete Assignment 6a below AFTER participating in Live Session 5.

  • How I Run Workshops
  • Assignment 6a: Prepare and Practice Your Engagement Design Presentation

Live Session 6. Present Your Engagement Design
All remaining colleagues will present their Engagement Designs.

Post-Course Evaluation
Please give feedback on the course to help us improve.

Resources
Links to all slides, the Facilitator Guide, Canvases, and other resources for those who successfully complete the training.

Good luck!