Syllabus

The Certified Practitioner course uses a ”flipped classroom” model whereby participants self-study/prepare first, then focus on practicing new skills during the live sessions. Therefore it is essential that you complete all pre-work and prepare any required assignments BEFORE a Live Session. The assignment number indicates for which Live Session that assignment is essential. For example, “Assignment 2a” must be completed BEFORE participating in Live Session 2.

Be sure to finish the entire Welcome & Orientation section and the first three modules in Session 1 of the LMS (everything up until Assignment 2a) BEFORE participating in Live Session 1. Otherwise, you may find yourself slowing down your colleagues and struggling to benefit from the group exercises. For this reason we strongly suggest you participate in the live Tools Practice Session, which takes place exactly one week before Live Session 1.

Here is the complete course syllabus with all modules and assignments:

Welcome & Orientation
This is essential pre-work for all the live training sessions. In addition to background material on the Business Model Canvas, it provides useful overviews of how to use Zoom and Mural, two tools required for successful participation in the course.

  • Instructions for Using the Learning Management System (LMS) & Training Syllabus
  • Orientation
  • Modeling Pre-Work
  • The Business Model Canvas: Five-Minute Video Overview
  • Customer Segments: Five-Minute Video Overview
  • Value Proposition: Five-Minute Video Overview
  • Customer Relationships: Five-Minute Video Overview
  • Channels: Five-Minute Video Overview
  • Key Activities: Five-Minute Video Overview
  • Key Resources: Five-Minute Video Overview
  • Key Partners: Five-Minute Video Overview
  • Revenues: Five-Minute Video Overview
  • Costs: Five-Minute Video Overview
  • Rules for Using the Business Model Canvas: Five-Minute Video Overview
  • Business Model Canvas Best Practices: Five-Minute Video Overview
  • Tools Needed for the Online Training Environment
  • How to Use Zoom
  • How to “Share Screen” in Zoom
  • How to Use Mural
  • Assignment for Session 1: Share Video of Yourself

Session 1. Introduction to Enterprise and Personal Models
This is background needed to prepare for the interaction and teamwork required in Live Session 1, where we will practice diagramming both enterprise and personal models.

  • Three Critical Business Model Lessons
  • Guided Tour of the Enterprise Canvas
  • Enterprises, Systems, and Teams
  • Guided Tour of the Personal Canvas

AFTER participating in Live Session 1, complete Assignments 2a, 2b, 2c, and 2d BEFORE participating in Live Session 2.

  • Assignment 2a: View the Service Model Video
  • Assignment 2b: Learn Basic Canvas Techniques
  • Assignment 2c: Post a Video of You Presenting Your “As-is” Personal Model
  • Assignment 2d:  Learn How to Present Your “As-is” Model on Mural

Session 2. Draw and Reflect Phases
Drawing and identifying “hotspots” in personal models. Be sure to complete Assignments 2a, 2b, 2c, and 2d above BEFORE participating in Live Session 2. AFTER participating in Live Session 2, complete Assignments 3a, 3b, 3c, and 3d below BEFORE participating in Live Session 3.

  • Simplify Your Model
  • Assignment 3a: Review Colleague Self-Introduction Videos
  • Assignment 3b: Write a Note to a Colleague
  • Assignment 3c: Post a Video of You Presenting Your To-Be Personal Model

Session 3. Revise and Act (Test) Phases
Revising and preparing to test personal models. Be sure to complete Assignments 3a, 3b, and 3c above BEFORE participating in Live Session 3. AFTER participating in Live Session 3, complete Assignments 4a, 4b, and 4c below BEFORE participating in Live Session 4.

  • Purpose and Passion
  • Assignment 4a: Draw a New Model Using Good Canvas Technique
  • Assignment 4b: Record an Updated Video on How You Plan to Use The Method, and Watch Your Colleagues’ Videos
  • Assignment 4c: Submit a Mid-Term Course Evaluation

Session 4. Using Personal Models to Coach and Consult
Practice serving as client, coach, and observer. Discuss and form Engagement Design teams. Be sure to complete Assignments 4a, 4b, and 4c above, and watch the Canvas Coaching Case Study video below BEFORE participating in Live Session 4. AFTER participating in Live Session 4, complete Assignment 5a BEFORE participating in Live Session 5.

  • Longer-Term Coaching with Personal Models
  • The Three Career Questions Coaching Method: An Introduction
  • Canvas Coaching Case Study
  • Assignment 5a: Work on Engagement Design

Session 5. Engagement Design
Work with your Engagement Design team to prepare your presentation for Live Session 6. Be sure to complete Assignment 5a above BEFORE participating in Live Session 5. Complete Assignment 6a below AFTER participating in Live Session 5.

  • How I Run Workshops
  • Assignment 6a: Prepare and Practice Your Engagement Design Presentation

Session 6. Presentation of Engagement Designs
All Engagement Design teams will present to their colleagues.

Post-Course Evaluation
Please give feedback on the course to help us improve.

Resources
Links to all slides, the Facilitator Guide, Canvases, and other resources for those who successfully complete the training.

Good luck!